Week 6.2 - Hand in

Week 6.2 - Hand-in! These are my final posters!

Rationale

My topic for my posters was Gender Equality, with focus on equal pay. I opted to use a slice of cake as my concept to illustrate this inequality, colouring the slices to reflect the difference in pay between men and women in New Zealand. I also designed these two poster in different mediums (photographic and illustrative) in order to emphasise my concept and attract a more diverse audience.  In the photographic poster, I opted for a very minimalistic approach, in order to achieve a clean cut design style. I placed the text at the top in the available negative space. For the image, I utilised a photo of my cake with a shallow depth of field, focussing on the pink slice to emphasise the fact that it’s an issue involving women, with the remainder of the cake in the background eluding to the idea that they’re only getting a small cut. For the illustrative poster, I placed a briefcase and laptop to semiotically connect the viewer to the idea it’s work related. I then choose to do a bird’s eye view of the cake to emphasise the minimal slice that women are getting in relation to men. My heading follows the left hand two thirds whilst the subheading and body text slots in to the first left hand third, this is done as the briefcase is angled to draw our eye down to the call to action.